Makus AI unifies Apple Search Ads, AppsFlyer attribution, and every data source your business runs on into one intelligent platform — revealing which keywords actually drive revenue, not just installs.
From keyword-level ROAS to AI-powered recommendations — one platform that connects Apple Search Ads, AppsFlyer attribution, and your internal data to give you the complete picture.
See every keyword's impressions, taps, installs, CPT, CPI and conversion rates across all campaigns — aggregated or broken down by ad group.
Go beyond installs. Combine AppsFlyer event data with your own internal revenue, LTV, and subscription metrics to see true keyword-level profitability.
Automatically surface high-performing search terms from your broad and auto campaigns — ready to promote into exact match ad groups.
Identify wasted spend on irrelevant search terms and add negatives across campaigns — with intelligent suggestions to protect your budget.
Get actionable, context-aware suggestions: which keywords to scale, what to pause, new bid strategies, and budget reallocation opportunities.
Navigate from campaign to ad group to individual keyword with a single click. Filter by date range, country, and performance tier.
Connect your databases, CRM, analytics platforms, revenue systems — anything. Makus AI's open integration layer lets you pipe in any data source so your keyword decisions are backed by the metrics that matter most to your business.
Apple Search Ads, AppsFlyer, your CRM, internal databases, payment providers — all stitched together automatically. One source of truth across every data source you connect, zero spreadsheet wrangling.
Link Apple Search Ads, AppsFlyer, your CRM, databases, payment systems — as many sources as you need. Makus AI syncs everything automatically and keeps it fresh.
No more toggling between platforms. See unified metrics that blend ad spend, real revenue, LTV, and subscription data — all in one view.
Use AI recommendations to shift budget toward winners, add negatives for losers, and promote high-converting search terms to exact match — backed by real business outcomes.
Ad spend, attribution events, and your internal revenue — unified in real time. Make decisions in minutes, not days.
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